Registration opens on 20 August for a one-of-a-kind cycling adventure through Hong Kong's iconic cityscapes along enhanced routes

HONG KONG, Aug. 05, 2026 (GLOBE NEWSWIRE) -- Mark your calendar for Sunday, 11 October, as the Sun Hung Kai Properties Hong Kong Cyclothon (Hong Kong Cyclothon) returns. Organised by the Hong Kong Tourism Board (HKTB), Hong Kong’s largest annual cycling event this year features two scenic rides – a 56km Ride and a 32km Ride – inviting visitors and cycling aficionados from around the world to enjoy a unique cycling journey through Hong Kong's iconic bridges, tunnels and urban landscapes. Participants can look forward to a distinctive cycling experience like nowhere else, while immersing themselves in the vibrant energy of the Events Capital of Asia. Registration for the event opens at 10am (Hong Kong Time) on 20 August. Be among the first to secure your spot and experience Hong Kong from a rare perspective.

Beyond the cycling routes, visitors can further discover Hong Kong's charm as a dynamic metropolitan destination, where urban excitement meets breathtaking natural landscapes and a wealth of outdoor adventures.

56km Scenic Ride with an All-New Route Takes Cyclists Through Hong Kong's Diverse Cityscapes to Showcase Different Sides of Hong Kong

The Hong Kong Cyclothon will once again feature two popular non-competitive rides, both set against the breathtaking backdrop of Victoria Harbour's signature skyline. More than 6,000 cyclists from around the world will set off from the heart of the city at West Kowloon Cultural District, passing through multiple Hong Kong landmarks along major roads while taking in Hong Kong’s distinctive scenery blending a dynamic metropolis with a picturesque harbour. Whether taking on the more challenging 56km Ride featuring an all-new route or the shorter 32km Ride, participants will have the rare opportunity to cycle on major roads that are closed to all traffic, savouring the thrill of riding through the hustle and bustle of Hong Kong.

The excitement of the Hong Kong Cyclothon will extend far beyond the cycling routes. On event day, the HKTB will present an action-packed Cyclothon Carnival at the West Kowloon Cultural District, featuring a fascinating array of activities from morning until dusk. Spanning sports, entertainment, family-friendly experiences and gourmet offerings, the carnival will immerse cyclists, visitors and locals alike in a vibrant celebration that captures Hong Kong's dynamic city charm.

Registration for the 2026 Sun Hung Kai Properties Hong Kong Cyclothon will open on 20 August at 10am (Hong Kong Time). Cycling enthusiasts and visitors are invited to experience this premier annual sporting event. Stay tuned for more event and registration details at https://www.discoverhongkong.com/eng/events/cyclothon.html.

An Autumn Escape to Discover the Natural Wonders Found “Only in Hong Kong”

Autumn is one of the best times to visit Hong Kong, thanks to its mild and pleasant weather. Beyond the adrenaline-pumping Cyclothon, visitors can also embrace the city’s spectacular natural landscapes and remarkable geological wonders through a wide variety of outdoor experiences. Home to an abundance of natural attractions, Hong Kong offers everything from lush countryside and scenic outlying islands to magnificent hiking and cycling trails. Visitors can transition effortlessly from the electrifying city to tranquil natural surroundings in less than an hour. From exploring iconic routes such as Dragon's Back, The Victoria Peak Walk and the MacLehose Trail, to discovering the extraordinary coastal scenery of the Hong Kong UNESCO Global Geopark and enjoying various water sports in GO PARK Sai Sha (Aqua), you can experience the unique proximity of urban and natural environments that can be found “Only in Hong Kong”. For more inspiration on Hong Kong's outdoor experiences, visit https://www.discoverhongkong.com/eng/outdoors.html.

Images can be accessed at: https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2528&categoryTypeId=2&cachedCriteria=1

For media enquiries, please contact:

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/900dd658-f47f-4339-9c6a-695725dd2040

https://www.globenewswire.com/NewsRoom/AttachmentNg/56a3197e-5d7b-40ec-b274-eb8b840e8af3

https://www.globenewswire.com/NewsRoom/AttachmentNg/3303af86-f707-4abc-81a2-c43906b85c12

Sa Sa International Holdings Ltd. is ramping up store openings and restoring a full dividend payout after a sharp rebound in profit, underscoring management’s confidence in the recovery of Hong Kong and Macau’s beauty retail market. The cosmetics chain’s full-year sales rose 14.2% to HK$4.383 billion, while profit increased 1.6 times from a year earlier, allowing the group to boost its final dividend and return its payout ratio to 100%. Chairman and chief executive Simon Kwok said the stronger distribution reflects a “very strong” outlook, pointing to broad-based improvement in store traffic and spending.

Kwok said all key operating indicators in Hong Kong and Macau — including revenue, same-store sales, transaction volume, average ticket size and units per transaction — recorded year-on-year gains in the last financial year. Momentum has continued into the new year: in the first quarter of the current financial year, total revenue grew 24%, with offline sales up 30.9%. Hong Kong and Macau led with a 32.5% jump in offline sales, while Southeast Asia rose 17%. Online revenue slipped 3.2% overall, weighed by an 18.1% decline in mainland China, even as Hong Kong, Macau and Southeast Asia posted online growth.

On the back of the recovery, Sa Sa is reviving its brick‑and‑mortar expansion, particularly in tourist districts that were heavily rationalised during the downturn. The company plans to open 10 new stores in the current financial year; it has already added outlets in Mong Kok and Tsim Sha Tsui, including a large upstairs shop of about 6,000 to 7,000 square feet at the Mong Kok Man Wah Centre, on top of an existing ground‑floor unit. A store at the Airside mall in Kai Tak is slated to open in August, and another at Lok Ma Chau is planned to capture cross‑border traffic. Kwok said tourist‑area stores are now about half the number they once were, leaving “substantial room” to rebuild the network, though he stressed the group will not neglect local customers.

Store format will be a key part of the strategy. Kwok said he and his wife favour large outlets and that she has advocated opening flagship stores to serve both mainland and local shoppers in a more spacious, comfortable environment. Still, decisions between large and small formats will depend on rents and operating costs; smaller shops require less staff and investment. He said that while the opening of new outlets may “slightly” dilute same‑store sales metrics, the impact should be limited as long as locations and rental terms are carefully chosen. Footfall remains the main focus: “Only when there are people will there be revenue,” he said, adding that broader product assortment and competitive pricing should help underpin demand even as more drugstore and beauty chains enter the market.

Sa Sa also aims to stabilise and eventually grow its Southeast Asian operations, where the group ended the last financial year with 75 stores — 70 in Malaysia and five in Singapore. The region’s near‑term target is to achieve break‑even. Three of the five Singapore stores are already profitable, and Kwok said the company would consider opening more outlets there if suitable opportunities arise, noting that Singaporean sales growth was particularly strong in the second half of the year. The Malaysian business is described as stable, with management planning tighter cost control. Kwok played down concerns about competition from other travel destinations and cross‑border consumption trends, saying that Hong Kong remains convenient for many mainland visitors, some of whom come once or twice a month, and that the company’s breadth of products and pricing remain competitive.